Bloggers are the new journalists


Making money out of a blog has always been tricky business. And in reality, in shouldn't be, because brands are actually as eager to leverage bloggers as bloggers are to work with them. What was missing all this while was a bridge that removed all the chaos and confusion and simplified the process of hiring a blogger to post about your latest product or launch.

As a journalist, I know how difficult it is to acquire earned media, especially for product launches. Rather than knocking on the doors of newspapers and magazines till your knuckles get sore, you'd be better off approaching top bloggers with the relevant readership to promote your latest baby. That's where IndiPR comes in.

Indiblogger is already the country's foremost blogging community and it was only a matter of time before it launched a platform dedicated to assisting brands in getting their press releases published by top bloggers in less than 72 hours. IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.

So how does it work? If you represent a business, you have to upload your press release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles. Anoop Johnson, co-founder & director of marketing at IndiBlogger, says, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

Often, plum assignments go to bloggers who don't even have the requisite reach or quality of content. With IndiPR, such mistakes may be a thing of the past. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don't have to worry about any of this as the system just needs your press release. The rest is history!”

The folks at IndiPR have big plans for the future. Once the platform matures, influencers will be able to bag creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it. Renie Ravin, founder and CEO of IndiBlogger, says, “We believe that this system will help influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

Incidentally, this post you've just finished reading has been made possible by IndiPR. Cool, eh?